How Smart Companies Use Gender Partnership to Outperform Their Competitors
Nov 17, 2025
#AllyshipAtWork #GenderPartnership #WomenInLeadership #InclusiveLeadership #DiversityAndInclusion #GenderEquity #WorkplaceInclusion #LeadershipDevelopment #InnovationAtWork #TeamCollaboration
By WCorp Editorial Team
When men and women actively work together as allies, workplaces thrive. WCorp’s recent Allyship event on 5 November reinforced a simple truth: collaboration across genders is fair, inclusive and commercially powerful. Teams that combine complementary strengths innovate faster, lead with clarity and deliver outcomes that impact the bottom line.
The Business Case for Gender Partnership
The data shows that gender partnership gives organisations a competitive advantage.
- Companies with at least 30% women leaders stand 20% higher chances of being top financial performers according to the Forbes 2023 Ready-Now Leaders Report.
- In 2024, women held 29% of C-suite roles, compared with 17% in 2015 (McKinsey 2024).

This progress shows steady momentum and highlights the opportunity ahead. Allyship, where men champion and advocate for female colleagues, strengthens leadership pipelines and enhances business resilience. Gender partnership is fair, commercially effective and central to long-term growth.
How Complementary Strengths Drive Success
Men and women often approach work differently, and that difference is a strength. Men bring bold decision-making and risk-taking energy. Women excel at collaboration, relationship-building and turning ideas into action. When these qualities are combined, teams operate faster, make better decisions, and deliver higher-quality outcomes.
As Jennifer McCollum, President and CEO of Catalyst, reveals in her new book, Men at Work:
“The future of workplace inclusion depends on moving men from the sidelines into true partnership. Women are still left behind in pay, representation, and opportunity, but when men and women operate as gender partners, fairness expands, performance accelerates, and organizations thrive.”
Her work shows that men also gain from gender equity through greater freedom from outdated expectations and a stronger sense of belonging (Forbes 2025).

At the 5 November event, leaders shared practical examples of allyship: mentoring, sponsorship and amplifying voices. These behaviours build confidence, engagement and momentum. Research consistently reinforces this: boards with gender diversity deliver higher returns on assets (Digital Commons 2024).
Why Allyship Fuels Innovation
Innovation grows when diverse perspectives shape decisions. Cloverpop's analysis of thousands of business decisions found:
- Diverse teams make better decisions up to 87% of the time.
- Inclusive teams make decisions twice as fast with half as many meetings.
- Decisions made and executed by diverse teams deliver 60% better results.
The evidence points to one conclusion: active allyship strengthens performance. When men actively contribute to inclusion, they widen the conversation, challenge blind spots and create the conditions for broader, faster, higher-quality thinking. More inclusive teams innovate more - and deliver stronger outcomes.
How Leaders Can Build Allyship Today
Leaders can embed allyship through actions such as:
- Identifying and addressing workplace bias.
- Sponsoring women and increasing their visibility.
- Rotating leadership roles so each person’s strengths are used and recognised.

McKinsey's Women in the Workplace 2024 report shows that deliberate allyship behaviours - such as sponsoring and amplifying women - contribute to stronger retention, engagement and overall business performance. By debiasing hiring and promotion, training staff to challenge bias, and empowering managers, companies turn allyship from an idea into a competitive advantage.
Make Allyship Your Competitive Edge
Allyship is a source of strength, growth and optimism. The lessons from the 5 November event apply to every leader and every organisation. Bringing allyship into your workplace fosters collaboration, sparks innovation and delivers tangible business outcomes. By combining complementary strengths, advocating for colleagues and focusing on measurable results, organisations can unlock their full potential while creating environments where everyone thrives.
Start embedding allyship in your teams today. Each small action plants a seed for stronger, more inclusive teams and delivers measurable business impact. Begin with one allyship action this week and watch it flourish.
Photography credit to Carly Crew Photography.

