We’re not here to fit the system.

We’re here to redesign it.

Meet Our Advisory Board

Geeta Sidhu-Robb

Founder of WCorp 
"When rowing a boat, if every oar is going in different directions, you’re going nowhere." 
Geeta Sidhu-Robb is a multi-award-winning entrepreneur, activist, and success coach. She founded WCorp in 2024 to certify companies building safe, successful workplaces for women, and WCorp Green Flag 2025 - a pioneering certification and capital model transforming the investment landscape by driving funding towards women-led businesses. 
After coaching Sam Smith (finnCap CEO) from £15M to an IPO and a £52M exit, Geeta coaches on SuperScalers, the elite founder-scaling programme created to scale high-growth women entrepreneurs. An experienced media expert, she’s worked on every prime-time UK television show over the years, including a Netflix show in 2024. A committed activist, she chairs the Microloan Foundation WDB, helps Sarah’s Trust, was Chair of Montessori Global, and helped lead the anti-Brexit movement as Chair of Open Britain.

Nicola Piercy

Founder of Stripe and Stare  

 Nicola Piercy is the Co-Founder of Stripe & Stare, a pioneering British brand renowned for making the world's most comfortable and sustainably sourced knickers. As a B Corp certified company, Stripe & Stare is a testament to the ethos of 'by Women for Women,' championing ethical and sustainable practices in the fashion industry. 

With a track record of raising over £4.5 million in investment from a diverse array of sources, including customers, angel investors, and institutions, Nicola has firsthand experience navigating the unique challenges of securing funding as a woman and for a female-led product.   Nicola is dedicated to empowering women in business and does this through active mentoring roles and engagement in many female entrepreneur communities. Her passion for fostering female leadership and entrepreneurship is a driving force behind her commitment to making a tangible impact.

Karen Zhang

Fintech & VC Partnerships Lead, Impact Investor

Karen Zhang supports the UKI Fintech startup & scaleup ecosystem, alongside cultivating growing VC partnerships for Google Cloud. Her career has been shaped by significant experience across the APAC and EMEA regions, providing her with a deep understanding of global market dynamics. Within the Fintech and Financial Services Industry, Karen specialises in guiding organizations through impactful cloud transformations, leveraging her expertise to enable the adoption of innovative cloud technologies, and drive strategic partnerships for the organisations she supports. 
Passionate about continuous learning and fostering inclusive communities, Karen is an alumna of Oxford SaĂŻd Business School, a member of the Australian Institute of Company Directors, the dedicated Community Lead for both Asians in Tech and the Asian Googler Network, certified #IamRemarkable facilitator, and an active Alumni Ambassador for the University of Technology, Sydney.

Kayee Cheung

Founder, Impact Investor

Kayee is a strategist and systems designer with a track record of building across culture, technology, and impact. She has led the launch of breakthrough consumer products at platforms like Spotify and Skyscanner, and now works independently as an entrepreneur and strategic advisor to ventures and funds. Her work is grounded in three core levers: capital activation, technology enablement, and storytelling.
 
She’s putting this approach into action as the founder of Edenreach, where she is pioneering Justice Finance—a new global investment model expanding access to justice through innovative capital design. Across all her work, she’s advancing a more equitable alignment between innovation and impact.

The old system wasn’t built for us.

 

So we’re not asking for access - we’re building a new one.

Green Flag unites founders, funders, and advocates in collective action to redefine how women-led ventures are measured, valued, and funded.

We don’t fix women.
We fix the systems, with infrastructure that makes their success inevitable.

What Green Flag Does

Green Flag unites founders, funders, and advocates in collective action to redefine how women-led ventures are measured, valued, and funded.

We’re not fixing women to fit old standards.
We’re building a new one.

Why It Works

Green Flag isn’t a campaign. It’s a new operating system for capital.
And it’s designed for women.

At the heart of Green Flag is a cycle of transformation:

 

Designed for Collective Transformation

At the core of Green Flag is a cycle — not of personal optimisation, but collective redesign.

Â